In a zoning ordinance amendment that includes design criteria for new large-scale retail development, which aspect should the staff report emphasize?

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Focus on the ability to enforce the design standards. In a zoning ordinance amendment, the staff report should clearly establish the legal authority for the new design criteria and how they will be applied, monitored, and enforced. This means showing that the standards are grounded in the municipality’s police powers, align with the comprehensive plan and existing zoning framework, and are specific, measurable, and enforceable with defined remedies and procedures. When staff can articulate a solid legal basis, it supports predictability for developers, withstands challenges, and ensures due process and equal protection in implementation. While aesthetic context, sustainability aspects, or market considerations may inform how the standards look or impact projects, they are secondary to demonstrating that the rules can be legally enforced and administered.