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Multiple Choice

In a Message Pyramid, which of the following is not an example of a second proof point?

In a Message Pyramid, a second proof point is additional evidence used to reinforce the central message beyond simply restating it. It usually comes as external support, striking data, or a strengthened reiteration that backs up the claim. An endorsement from an allied group provides credible external validation, making it a classic second proof point. A startling statistic supplies numerical evidence that underscores the message. An amplification of the core statement intensifies the message to reinforce it. A factual statement about the benefits of planning describes what planning achieves and can be included in the central claim itself rather than serving as separate evidence, so it’s not a second proof point.

In a Message Pyramid, a second proof point is additional evidence used to reinforce the central message beyond simply restating it. It usually comes as external support, striking data, or a strengthened reiteration that backs up the claim. An endorsement from an allied group provides credible external validation, making it a classic second proof point. A startling statistic supplies numerical evidence that underscores the message. An amplification of the core statement intensifies the message to reinforce it. A factual statement about the benefits of planning describes what planning achieves and can be included in the central claim itself rather than serving as separate evidence, so it’s not a second proof point.